SEE WHAT WE CAN DO FOR YOU

DESCRIPTION AND CONTENT PARAMETERS

A lower third is a graphic overlay placed in the bottom part of the screen during a broadcast:

• 10 seconds in length
• 30 characters per frame – 60 characters max
• Overflow area allowed for small animations
• Maximum of three animations recommended
• Commercial offers and URLs permitted
• Only program partners can make a direct tie-in with program content

TECHNICAL SPECIFICATIONS

• FULL HD composition: 1920×1080, 30 frames/second
• Maximum creative area: 1920px wide x 240px high
• Transition effects required (e.g., fade in, fade out)
• No audio or film clips
• Safe space area (bottom): 54px high
• Safe space area (sides): 50px high

DELIVERY PROCEDURE

1. Send the lower-third demo (PDF or video format) for approval 10 business days before broadcast to gpowell@yestv.com
2. Deliver the final files* 5 business days before broadcast to gpowell@yestv.com
   *Final files must be sent in the following three formats:
   • H264 QuickTime (reference format)
   • QuickTime Animation with Alpha (final format)
   • PNG sequence with alpha (final format)
3. Complete the Broadcast Instructions Form

PRODUCING WITH YES TV

Your production request and related material must be received by your sales rep no later than 10 business days before your broadcast date.

Submission material for production:

Creative brief

• Final ad copy
• Animations
• Any other creative instructions

Visuals

• File formats: PSD or EPS (layered), TIFF, PICT, TGA, or JPEG (minimal compression)
• 1920x1080px, 72 dpi (if cropping is required, provide a higher-resolution still)

Logo

• EPS or AI vector file, transparent background, RGB mode

Font

• .ttf or .otf

Video material – QuickTime movie (.mov file)*

• Apple ProRes (422, HQ or 4444) or Avid DNxHD (145 or higher, 709 colour space)
• 1920x1080px (16:9 full screen)
• PNG sequence with alpha

*If video in lower third